Thought pieces

Thought leadership

Thought leadership

Luxurious hotel room with a large bed, beige and gold decor, a bench at the foot of the bed, a wall-mounted TV separating the sleeping area from a workspace with a computer desk.

Our thought leadership

November 21, 2025
Why loyalty-focused hotels will win the next era of direct booking
by
Massiel Gonzalez
Senior Director of Partnership Development
Turning Data Into Connection
by
Whitney Mulaj
SVP of Partner & Member Experience
Travel
Why the Hotel Is the Destination
by
Dana Manacher
Co-Founder & Chief Commercial Officer
Market Trends
How the modern traveler books
by
Sam Meredith
UI/UX Designer
How to Measure ROI on Cash Back Offers
by
Melissa Sura
Partner Success Manager
Creating Comprehensive Budgets
by
Gabrielle Andrews
Senior Director of Partner Success
Technology
Redefining Growth in Software Engineering
by
Emaan Riaz
Lead Software Developer
Loyalty
Beyond The Scroll
by
Zoey Cramer
Marketing Specialist
Loyalty
How to Make Travelers Feel Special
by
Rochelle Sam
Member Support Manager
Loyalty
Hidden fees & dishonest guarantees: OTAs vs. direct booking
by
Jesse Linevsky
Senior Manager of Strategy & Innovation
Technology
How Data Analytics is Transforming Hospitality
by
Julian Estores
Business Analyst
Technology
Safeguarding Guest Trust & Protecting Against Cyber Threats
by
Aaron Dao
Chief Technology Officer
Loyalty
Personalized Stays With Local Flair
by
Roshelle Palay-Knepp
Partner Success Manager

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