Thought pieces

Thought leadership

Thought leadership

Luxurious hotel room with a large bed, beige and gold decor, a bench at the foot of the bed, a wall-mounted TV separating the sleeping area from a workspace with a computer desk.

Our thought leadership

Industry Insights

Why loyalty-focused hotels will win the next era of direct booking

Massiel Gonzalez

Senior Director of Partnership Development

November 21, 2025

Guest Experience

Turning data into meaningful connection

SVP of Partner & Member Experience

October 6, 2025

Guest Experience

Why the hotel is the destination

Co-Founder & Chief Commercial Officer

September 1, 2025

Direct Booking & Distribution

How the modern traveler books

Direct Booking & Distribution

How to measure ROI on cash back offers

Partner Success Manager

Industry Insights

Creating comprehensive budgets

Gabrielle Andrews

Senior Director of Partner Success

Data & Technology

Redefining growth in software engineering

Lead Software Developer

Loyalty & Retention

Beyond the scroll

Marketing Specialist

Guest Experience

How to make travelers feel special

Member Support Manager

Loyalty & Retention

Hidden fees & guarantees: OTAs vs. direct

Senior Manager of Strategy & Innovation

February 3, 2025

Data & Technology

How data analytics is transforming hospitality

Business Analyst

January 6, 2025

Protecting guest information from cyber risk

Chief Technology Officer

December 6, 2024

Loyalty & Retention

Personalized stays with local flair

Roshelle Palay-Knepp

Partner Success Manager

November 8, 2024

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